Posts Tagged ‘Photography’

Fashionable Wedding Photography: Roundtable with Claudio Basso on April 17th

April 15, 2009

At this Webinar our speakers, David Fisher & Claudio discuss:

* The importance of understanding the concept of fashion and how it is created
* Making the most of your environment
* Avoiding the “cheesy” image
* What is “Fashion Flair” and how to successfully add that style to your photography

During this Webinar, you have exclusive advantages:
1. Interact one on one with our special speakers. Ask questions & get the answers you need!
2. Automatic Chance to Win one of three Prize Giveaways of the Metz 45 Cl-4 Digital Handle Mount Flash, a value of $474.The 3 winners will be announced at the end of the Webinar, so you must attend the Webinar in its entirety, from beginning until end to qualify for a chance to win.*
3. FREE recorded version on the entire webinar. Within 24 hours of the event, you will automatically receive an email with instructions on how to access the webinar.

Special guest Claudio Basso is renowned from Milan to London, Paris and New York for creating editorial for prestigious magazines such as American and Italian Vogue, New York Woman, French Elle, Vanity and Grazia. The elegance of his work has also contributed to such prominent catalogues as Saks Fifth Avenue, Bloomingdales and Bonwitt Teller. Enriched by twenty something years behind the camera with a unique style that combines sensuality, elegance and sophisticated photography.

*In order to be eligible to win a prize, you must have a valid United States address and a valid email address upon registration.

Note: Webinars are now available by audio podcast via VOIP and a standard phone line. If you attend following the audio podcast online, be sure to have speakers or a headset.

Offical Link For Information & Registration


John Woodward Pearl’s Of Wisdom Volume I

April 8, 2009
John Woodward

John Woodward

Photography in an earlier era involved coating your own glass plates with the emulsion that you had mixed yourself. You then place these plates carefully into a huge view camera and climbed under the curtain as you look through very slow lenses of questionable quality and made images that took several minutes. Your exposure is going to take several minutes and if it’s a portrait you have just clamped to your subject into a metal torture device to keep them still during that time. You then very carefully took your finished plate [only one exposure at a time] and processed it using chemicals that could kill you.

© John Woodward Photography

Even not to the late 70s, Ektachrome e4 development kits contained a white powder called sodium ferrocyanide. Modern photography doesn’t remember these roots. They collect the free photons on solid-state drives called CF cards and don’t even wonder at the technology behind them. They print on their Canon printers that are using quantum theory to create images. These printers print out with pico liter sized droplets of ink that then explode at a specific height above the paper as they create their image. Auto focus, 20 powered zoom lenses, 40 frames a second all shrugged off by the users. There is no AWE, and there should be. There’s no respect for their predecessors and there doesn’t even seem to be a need to study anyone’s work anymore.

The modern photographer just goes out and takes pictures and then expects the world to beat a path to his or her door. The modern photographer doesn’t need composition they use intuition. They don’t need the understanding that would create repeatable and consistent quality. Point and shoot was never more info than it is now. The top fashion work, as seen in the magazines, would not come close to meriting In the Professional Photographers Standards. The lighting is wrong, the posturing is ridiculous and when an image is blown out by bad exposure, it becomes high quality graphic arts. It’s come to the point of being ridiculous because it is forming the thoughts of the new photographers as they come on the scene.

These new students of photography think that America’s Top Model, is the epitome of good photography when in fact it is the antithesis. There is no homage to the past, and certainly no reverence for the processes that proceed this digital age. It is a sad thing when the industry as a whole, has forgotten the precepts of professionalism. I make a simple statement in every program that you “can’t know what you don’t know.” It has never been truer than now.

Click Here For Johns Class Schedule!

Click Here For John's Class Schedule!

Every day I hear that people don’t need meters at a time where they need meters more than ever. Every day I hear that they are getting their exposure from histograms, which cannot possibly tell them exposure. Every day I watch as they judge their images based on what comes up on the back of their camera, one that image won’t even react unless there is a full half of a stop change. Every day I watch “professionals” make no special effort in creating images. No one seems to feel the need to do more!

These are the same professionals that complain that their former clients are doing their job now. Well, your former clients watched how you work and said to themselves “I can do that!” So they went out to the camera store and bought the same camera you are using. Because you were not doing anything special in the lighting, or with special lenses or composition, they are creating images identical to yours and either selling them for less or giving them away for free.

One last time I will ask; what are you doing to drive business to your door at a time when your competition is willing to bid nothing on a job, just to gain the experience or the resume line?” You need to become truly professional if you’re going to survive and be a member of this industry. You need to seek out the mentor is just as those who preceded you did. You need to embrace technology and not let technology embrace you. It’s time for you to internalize what it takes to be a professional photographer. This is a business and requires a business plan. It requires the right training and the right equipment. It demands more from you. Be the leader not the follower.

John Woodward Portrait & Lighting Seminar @ Unique Photo 4/2

March 27, 2009

Click Image For Registration

Click Image For Registration

© John Woodward Photography

© John Woodward Photography

John Woodward has spent 35 years producing images for many of todays major corporations such as Chase, Citibank, Viacom, Paramount, Hawaiian Tropic, Hyatt, and Marriott.  His work has been seen worldwide.  The Professional Photographers of America at their annual convention in 2007 named John Photographer of the Year.  He holds the Photographic Craftsman Degree and is an Approved Photographic Instructor from the Professional Photographers of America.  No matter what you are using to capture an image, whether digital or conventional film, it still comes back to how you handle the light.

This seminar is about having fun, and learning at the same time. Let John help you take your photographs to a new level of expression and composition. Wrapped in a little “down-home humor”, John’s approach certainly will not be boring.  This class will be held at Unique Photo Inc. in Fairfield, NJ at it’s new state of the art classroom at Unique University!

John will explore and demonstrate the following: · A compositional study guide · Facial Analysis · Creating dimensionally in your images · Portrait, glamour, modified glamour, and window light forms for the studio · The great myths of exposure · The great myths of digital imaging · Determining proper exposure outdoors · Understanding the “kill zone” outdoors · Location Mapping · Color Management and Workflow (time permitting)

Receive A FREE $25 Unique Photo Gift Card With Registration!

Canon EOS Discovery Day @ Unique Photo

March 23, 2009

This past weekend just under 100 photographers took part of the Canon EOS Discovery Day.  In waves, aspiring photographers came to Unique University located at Unique Photo to learn first hand from Canon representatives the ins and outs of their EOS digital SLR cameras.



Canon EOS Discovery Day @ Unique Photo This Saturday 3/21/09

March 17, 2009

Click for more details!

Creative Photography with the Canon EOS Digital Camera System (Intermediate)

If you’re a more experienced SLR user, this three-hour session is your ticket to learning about the more sophisticated features of your EOS camera. We’ll take you to the next step in crafting great photographs, with details about the advanced controls in your camera and how to use them in real-life situations.

Many examples of great images bring the camera’s features to life in this event. We’ll demystify your camera’s histogram, give details about lighting and exposure control, and show the power that the right lenses and EOS Speedlites can bring to your photography. Sign up Today!

Eric Stoner details the advanced controls in your camera and how to use them in real-life situations. Examples of great images bring the camera’s features to life in this event. He’ll demystify your camera’s histogram, give details about lighting and exposure control, and show the power that the right lenses and EOS Speedlites can bring to your photography.

Basic: Essential Functions of Your Canon EOS Digital SLR Camera

Enter the world of the digital SLR and learn about your camera, and how to make great pictures with it. We’ll take you out of “automatic”, but we won’t overload you with too much detail.

You’ll see many examples of great photography, and learn techniques to use exposure, composition, flash, and a variety of lenses to get the same types of results. Our Basic Discovery Day class is a three-hour investment in your EOS digital SLR that will pay dividends over and over as you grow with your camera system.  Sign up Today!

Rick Berk will take you out of “automatic,” but won’t overload you with too much detail. A three hour investment in your EOS digital SLR that will pay dividends over and over as you grow with your camera system.

GM Stops Paying Advances for Photo Shoots

March 16, 2009
© Jerry Avenaim

© Jerry Avenaim

General Motors has stopped paying advances to photographers who shoot its ads, according to a photographer who has done work for the car maker.

GM (through its ad agencies) has asked photographers to officially accept or reject a set of new payment terms. The new terms say GM will “typically” pay ad agencies within 60 to 75 days of an invoice, who will then pay the photographer (or “vendor”):


The photographer who provided these details (on condition of anonymity) says some GM photos shoots pay $200,000 to $300,000, so the lack of an advance and a two-and-a-half month delay of payment is a big deal.

PDNPulse: GM Stops Paying Advances for Photo Shoots.

Five favorite iPhone photo apps

February 9, 2009

f/8 DoF Calculator

So you think the camera on the iPhone is a joke? Then turn your iPhone into a depth-of-field calculator for your digital SLR with this app from BitWerkz.

For $3.99 you can load up a “bag” of bodies and lenses, letting the app know what you have to work with. The app comes with presets for more than 800 camera models including those from Canon, Casio, Epson, Fujifilm, HP, Kodak, Leica, Nikon, Olympus, and Sony. There are also presets for various film and cinematographic formats.

Five favorite iPhone photo apps – CNET Reviews.

Blogs have transformed fashion photography–witness the spectacular rise of Scott Schuman of The Sartorialist.

February 2, 2009

Four years ago, street-fashion photographer and blogger Scott Schuman was a stay-at-home dad–walking his kids to and from school, indulging in strawberry margaritas in the early afternoon, taking pictures to post on his new fashion Web site, The Sartorialist. Now, he travels to Paris and Milan for fashion shows, sits on panel discussions at the Metropolitan Museum of Art and has even starred in an ad campaign (the Gap, fall 2008; he wore a white oxford shirt).

Geek Chic –

Where Life Takes You

November 24, 2008

It was when I was a young college student working towards a degree at Essex County College back in 1981.  I didn’t know my f-stops from my aperture.  (Huh?)However, I had a burning desire to express myself through photography and nothing could stop me.  That’s when my photography professor, Professor Picket, told me about a wholesale warehouse in Orange, NJ.  Supposedly it was the best place to buy film and darkroom equipment. That was my first experience with Unique Photo.

It was a warehouse all right.  A dark brick building with loading docs and what appeared to be abandon truck trailers backed up to them.  There was a small reception area off to the side and that’s where walk-in customers would go to place their orders.

It didn’t much matter who was at the reception desk, they were always pleasant.  Yet somehow I always got the feeling that I had better know exactly what I wanted when I walked in.  There was little to nothing on display but anything and everything photographic was available.  The receptionist would eagerly take my order and a “runner” would get me my items and bring them to me.  It seemed a little convert but I never asked any questions.  After all, they really did have the absolute best prices.

That was almost thirty years ago and I’ve been a customer of Unique Photo ever since.  I continued to shop with them when they moved to Florham Park, NJ and I stayed loyal making the trek to Fairfield, NJ.

Who knew?  I look around now.  Who knew that today I would have the distinction of being a working photographer earning a living from my images?  Who knew that I would be a sales associate in the Unique Photo Store?  Who knew I would have the honor and privilege of coordinating the education at Unique University?  I knew.  Its the life I created.

It’s a much different company today, and for the better.  The service is still impeccable.  And now there is a wonderful store with a grand showroom.  The sales staff is not only knowledgeable about the products but they are knowledgeable about the industry as well.  And the course curriculum at Unique University just keeps getting better with wonderful instruction (if I do say so myself) and wonderful hands-on applications.

So it just goes to show you that you can create where life will lead you.  With my oldest daughter having graduated from college and a son about to enter college I can say to them with conviction, you can cause your life exactly as you envision it.  You can create where your life will lead you. And as Ralph Waldo Emerson said, “Do not go where the path may lead, go instead where there is no path and leave a trail.”