Posts Tagged ‘John Woodward’

John Woodward Discussing Child Portraits, Mamiya DL28, and the Leaf Aptus-II 6 Digital Back

April 29, 2009

© John Woodward Photography

John Woodward shares his wisdom while

shooting with the Mamiya DL28 and

Leaf Aptus-II 6 camera back

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John Woodward Pearl’s Of Wisdom Volume I

April 8, 2009
John Woodward

John Woodward

Photography in an earlier era involved coating your own glass plates with the emulsion that you had mixed yourself. You then place these plates carefully into a huge view camera and climbed under the curtain as you look through very slow lenses of questionable quality and made images that took several minutes. Your exposure is going to take several minutes and if it’s a portrait you have just clamped to your subject into a metal torture device to keep them still during that time. You then very carefully took your finished plate [only one exposure at a time] and processed it using chemicals that could kill you.

© John Woodward Photography

Even not to the late 70s, Ektachrome e4 development kits contained a white powder called sodium ferrocyanide. Modern photography doesn’t remember these roots. They collect the free photons on solid-state drives called CF cards and don’t even wonder at the technology behind them. They print on their Canon printers that are using quantum theory to create images. These printers print out with pico liter sized droplets of ink that then explode at a specific height above the paper as they create their image. Auto focus, 20 powered zoom lenses, 40 frames a second all shrugged off by the users. There is no AWE, and there should be. There’s no respect for their predecessors and there doesn’t even seem to be a need to study anyone’s work anymore.

The modern photographer just goes out and takes pictures and then expects the world to beat a path to his or her door. The modern photographer doesn’t need composition they use intuition. They don’t need the understanding that would create repeatable and consistent quality. Point and shoot was never more info than it is now. The top fashion work, as seen in the magazines, would not come close to meriting In the Professional Photographers Standards. The lighting is wrong, the posturing is ridiculous and when an image is blown out by bad exposure, it becomes high quality graphic arts. It’s come to the point of being ridiculous because it is forming the thoughts of the new photographers as they come on the scene.

These new students of photography think that America’s Top Model, is the epitome of good photography when in fact it is the antithesis. There is no homage to the past, and certainly no reverence for the processes that proceed this digital age. It is a sad thing when the industry as a whole, has forgotten the precepts of professionalism. I make a simple statement in every program that you “can’t know what you don’t know.” It has never been truer than now.

Click Here For Johns Class Schedule!

Click Here For John's Class Schedule!

Every day I hear that people don’t need meters at a time where they need meters more than ever. Every day I hear that they are getting their exposure from histograms, which cannot possibly tell them exposure. Every day I watch as they judge their images based on what comes up on the back of their camera, one that image won’t even react unless there is a full half of a stop change. Every day I watch “professionals” make no special effort in creating images. No one seems to feel the need to do more!

These are the same professionals that complain that their former clients are doing their job now. Well, your former clients watched how you work and said to themselves “I can do that!” So they went out to the camera store and bought the same camera you are using. Because you were not doing anything special in the lighting, or with special lenses or composition, they are creating images identical to yours and either selling them for less or giving them away for free.

One last time I will ask; what are you doing to drive business to your door at a time when your competition is willing to bid nothing on a job, just to gain the experience or the resume line?” You need to become truly professional if you’re going to survive and be a member of this industry. You need to seek out the mentor is just as those who preceded you did. You need to embrace technology and not let technology embrace you. It’s time for you to internalize what it takes to be a professional photographer. This is a business and requires a business plan. It requires the right training and the right equipment. It demands more from you. Be the leader not the follower.


John Woodward Kicks Off The New Unique University!

April 3, 2009

Images from tonight’s SOLD OUT Lighting & Portrait seminar with John Woodward at the newly expanded Unique University at the Unique Photo superstore!

John Woodward

John Woodward

Unique Photo President Matt Sweetwood addressing over 100 attendees

Unique Photo President Matt Sweetwood addressing over 100 attendees

Matt Sweetwood introduces John Woodward

Matt Sweetwood introduces John Woodward

New Photos From Expansion of Unique University and New Superstore Layout

March 30, 2009

storeuniversity12

The Unique Photo superstore has been under construction and now we have increased our display areas to showcase more of today’s hottest photographic products. Visit out store and see our new display of Carl Zeiss SLR lenses for both Canon and Nikon mounts as well as our other photographic products on display.

The expansion of Unique University is almost complete and will be ready for the upcoming John Woodward seminar on April 2nd.   As you can tell by this image we have nearly doubled the size of the existing Unique University. With this additional square footage stay tuned to see our updated Photo gallery as well as larger upcoming classes and events!

John Woodward Portrait & Lighting Seminar @ Unique Photo 4/2

March 27, 2009

Click Image For Registration

Click Image For Registration

© John Woodward Photography

© John Woodward Photography

John Woodward has spent 35 years producing images for many of todays major corporations such as Chase, Citibank, Viacom, Paramount, Hawaiian Tropic, Hyatt, and Marriott.  His work has been seen worldwide.  The Professional Photographers of America at their annual convention in 2007 named John Photographer of the Year.  He holds the Photographic Craftsman Degree and is an Approved Photographic Instructor from the Professional Photographers of America.  No matter what you are using to capture an image, whether digital or conventional film, it still comes back to how you handle the light.

This seminar is about having fun, and learning at the same time. Let John help you take your photographs to a new level of expression and composition. Wrapped in a little “down-home humor”, John’s approach certainly will not be boring.  This class will be held at Unique Photo Inc. in Fairfield, NJ at it’s new state of the art classroom at Unique University!

John will explore and demonstrate the following: · A compositional study guide · Facial Analysis · Creating dimensionally in your images · Portrait, glamour, modified glamour, and window light forms for the studio · The great myths of exposure · The great myths of digital imaging · Determining proper exposure outdoors · Understanding the “kill zone” outdoors · Location Mapping · Color Management and Workflow (time permitting)

Receive A FREE $25 Unique Photo Gift Card With Registration!