Unique Photo Receives Last Ever Shipment of Polaroid Film

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UNIQUE PHOTO RECEIVES LAST EVER SHIPMENT OF POLAROID FILM

Film Arrives at New Jersey’s Only Camera Superstore as an American Institution Comes to an End

CFO Jonathan Sweetwood (Left) and President Matthew Sweetwood (Right) with the last ever shipment of Polaroid film

CFO Jonathan Sweetwood (Left) and President Matthew Sweetwood (Right) with the last ever shipment of Polaroid film

Fairfield, N.J., March 30, 2009— Unique Photo, Inc., a Fairfield, NJ-based wholesale distributor of photographic supplies and New Jersey’s only retail camera and video superstore, has received the very last shipment of Polaroid film ever made this week. The shipment arrived at Unique’s warehouse on March 30, 2009.

Polaroid, founded in 1937 by Edward H. Land, was most famous for its instant film cameras, which reached the consumer market in 1948 and continued to be the company’s flagship product until its decision last year to cease all production in favor of digital photography products.

Unique Photo is the largest film supplier in the United States and offers the latest in photographic products and technology. The company had enjoyed a 62 year relationship with the Polaroid Corporation dating back to 1947.

“We have had many years of multi-million dollar business dealings with Polaroid as well as some tumultuous times,” said current Unique Photo President, Matthew Sweetwood, son of company founders Bernard and Harriet Sweetwood. “I remember my dad got into a verbal scuffle with one of Polaroid’s executives where some heated remarks were exchanged. Pointing his finger at the executive, my dad’s final retort was ‘Unique Photo will be in business long after Polaroid is gone. We’ll see who has the last laugh.’”

“That was 35 years ago,” said Sweetwood, noting the irony of his father’s prophecy. “We have done very well selling Polaroid film and it is with sadness that we accept the last rolls of Polaroid film into our warehouse.”

Unique Photo offers the latest in photographic products and technology in its 50,000 square foot, state-of-the-art facility at 123 U.S. Highway 46 West in Fairfield. The company’s modern and spacious retail superstore is equipped with a multi-media classroom, professional photo lab, meeting space, a gourmet coffee bar and a WiFi lounge and is open seven days a week as they continue a more than 62 year tradition of price, quality, dependability and service.

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“We will have several months’ worth of Polaroid 600 and Polaroid Spectra films to sell,” added Sweetwood. “The last load was fittingly a large one.”

Unique Photo is also available on the web to consumers through http://www.uniquephoto.com

and is available to resellers through http://www.uniquedirect.com.

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For Further Information: 1-800-631-0300 or email sales@uniquephoto.com

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One Response to “Unique Photo Receives Last Ever Shipment of Polaroid Film”

  1. Jason Says:

    Truly the end of an era for the photographic community as well as film sellers like Unique Photo. Polaroid has been a staple in the photo industry for over 60 years, and although it has changed in recent years the name of Polaroid was still a constant.

    Now this “last shipment” is the close of a era in the photo world and just as Polaroid has recently changed with the times so will its users and those it did business with.

    The demand for instant film is still part of the industry, and sellers like Unique Photo are doing all that they can to maintain the supply for that demand. With business’s currently looking into instant film development for Polaroid shooters Unique Photo shall continue to stock such items.

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