Olympus declares 12 megapixels is enough

Akira Watanabe, leader of Olympus

Akira Watanabe, leader of Olympus' SLR planning department

LAS VEGAS–Olympus has declared an end to the megapixel race.

“Twelve megapixels is, I think, enough for covering most applications most customers need,” said Akira Watanabe, manager of Olympus Imaging’s SLR planning department, in an interview here at the Photo Marketing Association (PMA). “We have no intention to compete in the megapixel wars for E-System,” Olympus’ line of SLR cameras, he said.

Instead, Olympus will focus on other characteristics such as dynamic range, color reproduction, and a better ISO range for low-light shooting, he said.

Olympus declares 12 megapixels is enough | Underexposed – CNET News.

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One Response to “Olympus declares 12 megapixels is enough”

  1. Jason Says:

    I find myself often in the mentality of say Chuck Yeager and the scientists who worked on the X project to break the sound barrier. Keep pushing the limits getting more out of technology etc. However, I find myself agreeing with Mr. Watanabe’s statement above.

    In my opinion, 12 megapixels on a non full frame DSLR is on par or beyond the quality you would have found in a 35mm negative. Many even feel 6 megapixels would have done that with the right optics on the camera. We find ourselves today looking at DSLR’s boasting over 20 megapixels which in my mind is the quality on par or beyond of medium format film such as 120/220. But, how many of us were shooting 120/220?

    The majority of the population did not even think SLR before the big digital boom. For the shots being done right now, DSLR’s are the greatest thing since slice bread to most consumers and even some prosumers. Quality in a small package versus lugging around pounds of photographic gear.

    Today’s professionals can make the arguments (and win in my opinion) on full-frame versus APS sized image sensors, more megapixels than 12. But the fact is, Olympus has designed there 4:3 aspect ratio image sensors and targeted the consumer/prosumer market, and 12 megapixels is enough for a sharp 20×30 image to hang in the family room. There efforts are now going to be concentrated on the ISO and noise levels which is paramount for photographers of all levels, and there is nothing wrong with that.

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