Color, Style, & Photographic Expertise Inspire New Powershot Line-Up From Canon

Canon Powershot Line-Up 2009

Canon Powershot Line-Up 2009

LAKE SUCCESS, N.Y., February 17, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced 10 new PowerShot cameras that offer an array of photographic options for the entry-level consumer right up to the photo enthusiast. Whether on a family vacation, swimming in an ocean or out for a night on the town, the new line-up of PowerShot digital cameras enable consumers to customize their photographic experience to their personality with color, style and features galore.

Most PowerShot cameras for 2009 feature Canon’s exclusive DIGIC 4 Image Processor, with proprietary technology which accounts for the camera’s higher performance levels, including improved signal processing speed and higher image quality. This new chip paves the way for a host of features including Canon’s new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized and white-balanced before the shutter is even pressed. Using data derived from Canon’s Optical Image Stabilization, Genuine Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations. Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone’s eyes were closed (such as when blinking) during shooting. Unlike other systems which prevent users from taking a photo, Canon’s Blink Detection Technology lets users know immediately whether there’s any need to reshoot the image, thus providing a far more intuitive experience.

A third technological advancement with select PowerShot cameras is Active Display, which is used for quickly switching between images during playback. Instead of culling through a long line of images, via a control dial, Active Display advances pictures simply with a gentle shake of the wrist, making the viewing and sharing of pictures more fun and enjoyable.

“The power of the Canon PowerShot series is its ability to enhance consumers’ enjoyment of photography through its unique combination of ease-of-use, affordability, and personalization,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “We are excited about this year’s PowerShot line-up because Canon’s cameras are loaded with advanced technologies and design options, thus enabling consumers to have the ultimate photographic experience.”

Canon PowerShot SX1 IS and SX200 IS Digital Cameras: The SX series cameras are designed for tech-savvy consumers looking for a little gusto in their camera with affordable high-power zoom performance. Packed with features sure to please, the new PowerShot SX1 IS and SX200 IS Digital Cameras offer an array of shooting options enabling the user to choose a product that is customized to fit their needs and enhance their overall shooting experience.

Canon PowerShot D10 Digital Camera: Consumers looking for an all-around waterproof, freeze proof and shockproof camera should look no further. The Canon PowerShot D10 Digital Camera, a first of its kind for Canon, comes equipped with a 12.1-Megapixel resolution and 3x Optically Stabilized Zoom lens, making it an ideal companion for thrill-seekers of all types. This uniquely styled camera is amazing for capturing high-resolution images and off-camera editing. The PowerShot D10 Digital Camera can withstand depths up-to-33-feet deep, is freeze proof from 14 degrees Fahrenheit and shockproof up-to-four feet.

Canon PowerShot SD970 IS, SD960 IS, SD780 IS and SD1200 IS Digital ELPH Cameras: Whether the activity du jour involves dancing ’til dawn, attending a black-tie gala or a quiet evening for two, Canon’s colorfully clad Digital ELPH Cameras are there to capture the magic of the moment and preserve the memory for years to come. Their substantive and stylish box and circle design, and striking colors, are the perfect complement to any situation and offer both the fashion-forward and feature-hungry photographer an all-in-one must-have camera.

Canon PowerShot A2100 IS, A1100 IS and A480 Digital Cameras: From the tentative first-timer to the passionate photographer, the PowerShot A-Series product line provides the ever-present convenience and cost-effectiveness of being power driven by two AA batteries. With bright, bold, new colors, no wonder the A-Series line is a convenient must-have among consumers.

Color, Style, & Photographic Expertise Inspire New Powershot Line-Up From Canon.

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