Leica M8 Chosen For Chicago Athenaeum’s 2008 Good Design Award

January 13, 2009 – The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies announced the LEICA M8 digital rangefinder camera as the recipient of the 2008 GOOD DESIGN award.

The Jury for GOOD DESIGN based their decisions on aesthetic criteria stated in the original 1950 Program-criteria which measures innovation, form, materials, construction, concept, function and utility. Product appearance and aesthetic appeal is also considered.

“We are incredibly pleased and honored to accept this award from this distinguished organization,” said CEO of Leica Camera AG, Dr. Andreas Kaufmann. “The M8, the world’s first professional digital rangefinder camera, has been celebrated since its release in 2006 and continues to impress and astonish photographers and designers alike. The digital successor of Leica’s famed M-series first introduced in 1954, the M8 seamlessly transfers Leica’s core qualities of craftsmanship, lens superiority and practical design into the digital world.”

This year the museum received hundreds of submissions from over 48 nations. The jury met in New York and Los Angeles in November and selected over 500 products and graphics worthy of the GOOD DESIGN Award for design distinction. The 2008 GOOD DESIGN show will premiere at the Chicago Athenaeum in June 2009.


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