Macworld without Apple? – (From CNET)

(CNET) — With its decision to end its relationship with the Macworld Expo, Apple is cutting one of its last ties to an era in which it wasn’t a technology powerhouse.  Apple CEO Steve Jobs, shown here in September, has given his last keynote at Macworld.

The shocking news that January’s Macworld would be the last with Apple’s participation–and that CEO Steve Jobs will not appear–reveals an Apple that has decided it no longer needs to make an appearance at the event that has come to define the company in recent years.

In doing so, it’s also preparing for a future when its iconic founder no longer dominates the stage the way he currently does while confirming a shift in its strategic thinking when it comes to reaching customers.

Without Macworld, how will Apple create the buzz? –


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